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SANJO JAPAN (Sanjo CCI, JETRO Niigata)
5th fl., Ehara-Niigata Bldg., Shinko-cho 16-4
950-0965 Niigata-Shi, Niigata-Ken
Japan
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Made in SANJO - JAPAN
"Tradition and Innovation: SANJO, JAPAN
The world's attention seems to have turned to Japanese techniques and aesthetics as a model for tool-making in the future.
Using sophisticated techniques refined over centuries of history, the Sanjo region of Niigata exhibits symbolic Japanese hand-tools that are abundant with a keen, dignified beauty. We invite you to take a close look at how our tools - both those that have been made traditionally throughout Japan's history and the more recently developed tools - have become an indicator and element of tool creation in the future.
Sanjo, Niigata Prefecture, is one of Japan's traditional hand-tool production regions. Sanjo craftsmen have passed their techniques from parent to child for generations and applied themselves endlessly in pursuit of even greater heights, and continue to train and study to polish their skills. Furthermore, in an age when the human touch is often lost in the vast whirlpool of modern industrialization, tools with beauty (humanity, warmth, and kindness) that evokes feelings of empathy in the hearts of users continue to be emphasized in the creation.
We confidently present these tools that fuse the functional elements desired by users and the artistic essences that echo in human hearts, and that they point to future tool-making for humanity.
While the 21st century is considered the "Age of the Internet", it is also considered the "Age of the Soul". We could say that the soul that gives birth to Sanjo tools, tools that users will grow to love more and more with use and want to continue to use throughout their lives, is indeed the tool creation for the "Age of the Soul". The tradition of Sanjo could even be called a vanguard for the future.
Experience the global state-of-the-art Sanjo tools!
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